Maureen's Blog For Ask Askew

 My blogs aim to provide childcare business owners and managers with relevant business and childcare related information.

I am a Business Consultant specialising in the childcare sector. I am an active member of the Chartered Management Institute, Institute of Consulting, Federation of Small Businesses and the Chamber of Commerce.

I have been a Chartered Manager since 2007 I am also a 4Children Business Champion. I write feature articles for 2 childcare/family magazines, on issues that are of interest to families and childcare providers. I have been involved in childcare for over 35 years.

A life time ago starting with my NNEB training, I then became a registered Childminder, owned and managed pre-schools and full day care, worked as a paid employee and volunteer for the Pre-school Learning Alliance, delivered qualification and short childcare courses in FE colleges across Lancashire and North Yorkshire and worked as part of the early year’s teams at Blackburn with Darwen and Bolton LA for over 15 years. 

I started Ask Askew in 2011, although I mainly work for myself, I do work as an associate for the NDNA, CBIS and EYalliance (previously the Pre-school Learning Alliance). 


Get our blog posts straight to your inbox by entering your email below:

QR Code Marketing

By now, you’ve probably seen those funny postage-stamp-sized, pixilated, black and white codes in an ad or on a point-of-sale (POS) display somewhere.

Maybe you’ve wondered if you should use them in your marketing and whether they will be effective. The answer is yes and yes.

According to an Insight Express study, 82 percent of consumers already use mobile phones during their shopping trips, so it’s critical that retailers understand and embrace this new shopping behavior.

There are many situations where using these codes will greatly enhance your marketing promotions, and add fun and interest for your prospects and clients.

What are QR Codes?

QR Codes are a kind of bar code. ‘QR’ stands for quick response which can be printed onto virtually anything.

When scanned with a smartphone they will take the user to a pre-determined website URL or Facebook page, SMS text, email or instant telephone call direct from their mobile.

QR codes can even link to Google maps, if fact anything you can think of!

Who would use QR Codes?

Everybody! They can be used to promote just about anything and are an extremely cheap way to do so. They are especially great for marketing a small business because they can take potential customers straight from their mobile phone to your website or telephone QUICKLY!

If you have a modern smartphone like an iPhone or any phone that runs Google Android, it can read QR Codes. Simply download and install an App, like i-nigma and you’re ready to go. More and more small businesses are waking up to the potential marketing power they hold. The number of people buying smartphones is growing daily, which means the number of people who are able to read your QR Codes is growing daily too.

Your marketing message is available to them 24/7 – everywhere!

How do I read a QR code?

First you need to download a QR Reader app. We recommend i-nigma. This is fairly straightforward, only takes a second and is free. After that it is simply a matter of using the QR reader on your phone to scan the QR code. It will automatically take you to the destination of the code!

How do I get a Free QR code for my organisation?

Step 1 Decide what you want to link to your QR code and for what purpose. For example, you may wish to attract new clients to your website or receive an instant telephone call from them, or even direct the QR to your postcode on google maps on their mobile to allow your customers to find you easier. Step 2 Simply email: or call us on 01282 864625 and we will generate a QR code for you and send it to you by email.

Alternatively you will find online many free QR generators, that will allow you to produce as many QR codes as you want. You do not need knowledge about coding to produce your own code.

Where to promote your QR Code

That’s easy!! Anywhere that a potential customer can see it!

· Vehicle decals and Signage

· Shop window graphics

· Banners and POS

· T-shirts

· Promotional gifts, keyrings, shopping bags, mugs etc

· Business cards

· Brochures & Flyers

· Product packaging


QR Codes are today increasingly becoming Mainstream.

A recent study by Nielsen predicted that that 50 per cent of mobile subscribers will be smartphone users by 2011 - that means that there will be around 142.8 million total users by the end of the year..

Get more customers by making it convenient and easy to contact your business!

QR Code is trademarked by Denso Wave, Inc
Author Textstyles of Colne